Guarantees mean something:

• lowest price guarantee
• quality guarantee
• money back guarantee
• address you by name or it’s free guarantee
• satisfaction guarantee
• guaranteed to work
• lifetime guarantee
• lasts longer guarantee
• guaranteed approval
• customer service guarantee

Until they don’t.

A handshake and a spoken agreement used to guarantee your word.

Guarantee your word and keep your agreements.

That’s a guaranteed system for success.

I give you my word.