Arminda Lindsay

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Sell From the Top

March 14, 2016 By Arminda

Sell From the Top

Let’s play a little game of pretend. Picture with me that your emotional life is lived on a ladder.

If at the top of the ladder are joy and happiness, then you’ll find things like fear and obligation hanging out at the bottom.

In order to “win” this pretend game I just made up, you’ll need to be aware of some rules:

  1. Your objective is to move yourself as far up the ladder as possible
  2. The more time you spend in the top half of your ladder, the better you’ll feel toward yourself and toward others
  3. All of your interactions with clients (family & friends) will have the best outcomes if the other “players” are also as far up their ladders as possible
  4. The only person you can move up or down the ladder is yourself
  5. There are four fast tracks* to the top of the ladder; you are free to use any of them alone or in combination

The best sales advice I can give you is to sell from the top of the ladder. If you come from a place of fear and worry and needing the sale (bottom of the ladder), then your prospect intuitively knows it and won’t buy. Ever.

Move yourself up the ladder. Come from joy and pure service (not a variation on a theme of service) and you’ll astonish them every time.

*Four fast tracks:

  1. Laugh
  2. Sing
  3. Dance
  4. Serve 
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Filed Under: Blog, Coaching, Weekly Wisdom, Writing Tagged With: choices, fear, happiness, joy, Ladder of Consciousness, Melissa Ford, obligation, sales, worry

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